Privacy Policy
Blue Lake Orthodontics
Effective Date: 02/12/2026
Blue Lake Orthodontics (“we,” “us,” or “our”) is committed to protecting your privacy.
This Privacy Policy explains how we collect, use, protect, and disclose your personal
information when you visit our website, communicate with us, or use our services.
If you have questions about this policy, contact us at
smile@bluelakeorthodontics.com.
1. Information We Collect
Information You Provide to Us
We may collect personal information you voluntarily provide, including:
- Name
- Email address
- Mailing address
- Phone number
- Other information you submit through forms or communications
We collect this information when you:
- Complete website forms
- Schedule appointments
- Contact our office
- Subscribe to communications
Information Automatically Collected
When you visit our website, we may automatically collect:
- IP address
- Browser and device information
- Operating system
- Language preferences
- Referring URLs
- Location information
- Website usage data
This information is used for security, analytics, and website improvement.
2. Cookies & Tracking Technologies
We use cookies and similar technologies to:
- Improve site functionality
- Understand user preferences
- Analyze site traffic
You may disable cookies through your browser settings. Disabling cookies may affect site functionality.
3. How We Use Your Information
We use collected information to:
- Provide and manage services
- Communicate with you
- Improve our website and services
- Respond to inquiries
- Send appointment-related and service-related communications
4. Text Messaging Privacy
Consent to Receive Text Messages
We send text messages only to individuals who have provided prior express consent through approved opt-in methods.
Providing your phone number alone does not automatically enroll you in SMS messaging.
Consent to receive text messages is not required as a condition of treatment or services.
Types of Messages
If you provide your mobile phone number and consent to receive text messages, we may use your mobile information to send:
- Appointment confirmations and reminders
- Scheduling updates
- Treatment-related communications
- Office notifications
- Billing or administrative messages
Optional marketing messages require separate consent.
Message Frequency & Charges
Message frequency varies based on your appointments and communication needs.
Message and data rates may apply.
Opt-Out & Assistance
You may opt out at any time by replying:
STOP to cancel messages
HELP for help
You may also contact our office at (205) 900-7883.
After opting out, you will receive a confirmation message and no further messages will be sent unless you re-enroll.
Mobile Information Protection
Mobile numbers and SMS consent data are not sold, rented, or shared for marketing or promotional purposes.
We do not use rented, sold, or purchased opt-in lists for messaging communications.
Mobile information may be shared only with trusted third-party service providers that assist in delivering messages and are contractually required to safeguard your data.
All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared, sold, rented, or disclosed to any third parties.
5. Sharing of Information
We may share information only in the following situations:
- Legal obligations or court orders
- Protection of rights, safety, or fraud prevention
- Service providers performing services on our behalf
- Business transfers (mergers, acquisitions)
- With your explicit consent
We do not sell personal information.
6. Data Security & Retention
We use administrative, technical, and physical safeguards to protect your information.
Data is retained only as long as necessary for the purposes outlined or as required by law.
7. Your Privacy Rights
You may request to review, update, or delete your personal information by contacting us.
In the event of a data breach, affected users will be notified as required by law.
8. Children’s Privacy
We do not knowingly collect personal information from children under 13.
Our services are not directed to minors without parental involvement.
9. Policy Updates
We may update this Privacy Policy periodically. Changes will be posted on this page
with an updated effective date.
10. Contact Information
Blue Lake Orthodontics
3100 Blue Lake Dr., Suite 200
Vestavia Hills, AL 35243
📧 smile@bluelakeorthodontics.com
📞 (205) 900-7883
🌐 www.bluelakeorthodontics.com
